In the first three days of the launch Apple had already sold five million iPhone 5s, but unfortunately it didnt meet the expectations of the company. Although, it did break Apple's record from its last launch of the iPhone 4s; last year Apple sold about 4 million iPhone 4S' in its opening week and this year the iPhone 5 sold a million more. But this could be because the new device had a bigger launch being available in 2 more countries then it's last launch. Moreover more than two million cutomers pre-ordered the iPhone 5 beating the 4S twice over. "Demand for iPhone 5 has been incredible, and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible," said Apple chief executive Tim Cook. At the moment only nine countries are selling the iPhone 5 but that would hopefully expand by the end of the year to more than 100."On any metric, this is a success. It's one million more units than last time. But this is Apple, and given the expectations on this company, they have to not just set records – they have to smash them."- Collin Gills, a technology analyst in New York. It was expected by Apple to sell 25 million devices in September but because a lot of people already have smartphones the market is slowing down and Apple may not hit its targets.
"By mid-morning, Apple's shares had fallen $10 to $690.09. The shares closed the day down $9.30 at $690.79."
In my opinion i agree with Collin Gills, because of Apple's immense reputation they should be exceeding their targets exponentially, but then again the craze for smartphones has decreased and some people just wouldn't want to spend an extra £500 for a phone that they dont really need because they already have a phone that caters to their needs. The release of the iPhone 5 didnt do as great but it didn't fail so I'd still call it a success! :)
No comments:
Post a Comment